torsdag 28 juni 2012

Media är slagfältet

I flera inlägg har det här gjorts gällande att de kampanjer "för barnen" som har genomförts genom Aftonbladet och tankesmedjan Arena m.fl. är en nödvändig del av NATOs pågående krig mot Syrien. Varje krig måste ges ett mänsklig förklädnad för att hålla krigslusten uppe hos soldater, familjer, politiker, media och den allmänna opinionen, Här utvecklar USAs strateger hur media måste användas som icke-dödlig eldgivning. I själva verket är den i högsta grad dödlig eftersom krigen blir mycket svåra att genomföra utan medias understöd.

Use the media as a "nonlethal fire".

"In 2006, the media is indeed part of the battlefield, and commanders must look at it that way. War in the 21st century is certainly fought in the fourth dimension. All commanders, leaders, and Soldiers must understand that and train for that fight.
Media operations are vital components of the information operations fight. This newsletter explores the role media operations play on the modern battlefield, enumerating battle-tested and proven public affairs training guidance tactics, techniques, and procedures (TTP)"

"This information is furnished with the understanding that it is to be used for defense purposes only; that it is to be afforded essentially the same degree of security protection as such information is afforded by the United States; that it is not to be revealed to another country or international organization without the written consent of the Center for Army Lessons Learned."

"You do not have to regurgitate the Secretary of Defense’s responses, but you can ensure that your messages are in line and focused on how things are from your foxhole. Military leaders must be aware of what is being said to avoid their comments being taken out of context. For example, if the President said yesterday, “There are indications that foreign fighters are involved in conducting these attacks,” and you say, “We have no indications of foreign fighter involvement,” it would appear that you are not on the same sheet of music. If you knew what the President’s statement was, you could have rephrased your response to more accurately articulate your message."

"The interview itself is all about control. You want it; the reporter wants it. You have to learn how to structure effective answers and control the interview. Do not be question-driven; be message-driven. The trick is to use your messages as guideposts and not repeated phrases. This is where skill, preparation, and experience come in. You should be trying to articulate command messages that will positively influence the outcome of your mission. Use the media as a "nonlethal fire.

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